Air Transport Of Perishables

  1. Home
  2. /
  3. Aviation, Aeronautics
  4. /
  5. Air Transport Of Perishables

Essay Air Transport Of Perishables

Posted in : Aviation, Aeronautics on by : cut Comments:

Analyzes the feasibility of a firm’s plan to focus on moving perishable goods from source to market. Discusses costs, benefits, strategy, industry conditions and technology.

This research explores the feasibility of a business strategy option for an air transportation firm that would cause the firm to focus almost exclusively on the air transport of perishable goods from source to market.
A PERISHABLES STRATEGY

Introduction
This research explores the feasibility of a business strategy option for an air transportation firm that would cause the firm to focus almost exclusively on the air transport of perishable goods from source to market.

Justification For A Perishables Strategy
Speed and constant temperature are the keys to success in shipping time-sensitive goods like flowers, seafood, and fresh fruits (Cohan 10). As an example, on Valentine’s Day the temperature in Minneapolis hovers around 20 degrees Fahrenheit; yet many of the city’s residents want to celebrate the holiday with red roses that must be shipped from warmer climes. Roses for Minneapolis in mid-winter come primarily from Mexico. The Mexican border is …

Leave a Reply

Your email address will not be published. Required fields are marked *