Essay Air Transport Of Perishables
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This research explores the feasibility of a business strategy option for an air transportation firm that would cause the firm to focus almost exclusively on the air transport of perishable goods from source to market.
Justification For A Perishables Strategy
Speed and constant temperature are the keys to success in shipping time-sensitive goods like flowers, seafood, and fresh fruits (Cohan 10). As an example, on Valentine’s Day the temperature in Minneapolis hovers around 20 degrees Fahrenheit; yet many of the city’s residents want to celebrate the holiday with red roses that must be shipped from warmer climes. Roses for Minneapolis in mid-winter come primarily from Mexico. The Mexican border is …