A comparison of the importance of advertising versus publicity in the PR world.

An examination of political advertising for Reagan and Bush and product advertising for automobiles, General Electric and perfume, focusing on style, technique and message.

An examination of the need to regulate billboard advertising in the United States.

An analysis of the marketing campaign used by the Estee Lauder corporation.

An examination of the spending traits of Black, Hispanic and Asian consumers and ways for marketers to appeal to those traits.

This paper discusses branding and its application in two Israeli companies, including the use of urban space for advertising via the method of advertising on…

An examination of the aims, examples, effectiveness and psychology of blatant use of sexuality and shocking content in advertisements.

Examines the history of fashion, psychological effects on the public, sociocultural aspects, selling of body images, impact of the industry and advertising on adolescent girls,…

Completed research on marketing products (Barbie Dolls and cereals) to children six to 16 years old, survey guidelines, questionnaire for adults and its implications.

Examines advertisements for this stock firm, focusing on product and place strategy. Includes flowchart.