Category Archives : Advertising

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Advertising vs. Publicity in Public Relations.

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A comparison of the importance of advertising versus publicity in the PR world.

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Advertising in the1980s

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An examination of political advertising for Reagan and Bush and product advertising for automobiles, General Electric and perfume, focusing on style, technique and message.

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Targeting Minority Markets

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An examination of the spending traits of Black, Hispanic and Asian consumers and ways for marketers to appeal to those traits.

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Branding and Two Israeli Products

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This paper discusses branding and its application in two Israeli companies, including the use of urban space for advertising via the method of advertising on…

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Sex and Shock In Advertising

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An examination of the aims, examples, effectiveness and psychology of blatant use of sexuality and shocking content in advertisements.

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The Fashion Industry and Eating Disorders

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Examines the history of fashion, psychological effects on the public, sociocultural aspects, selling of body images, impact of the industry and advertising on adolescent girls,…

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Marketing To Children

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Completed research on marketing products (Barbie Dolls and cereals) to children six to 16 years old, survey guidelines, questionnaire for adults and its implications.

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Fidelity Investments Advertisements

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Examines advertisements for this stock firm, focusing on product and place strategy. Includes flowchart.

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